Fifty Valencian companies discussed how to deal with social exclusion at a breakfast organized by Foundation Novaterra. The event took place at the Espai Caixa Popular Novaterra-day “Responsible interconnected companies” organized by the Novaterra Foundation, an organization that collaborates with ISECO. The purpose of the meeting, which was attended by fifty Valencian companies, was twofold: to present the different ways of working with an organization like Novaterra, reached in the brochure “Novaterra: connect people and companies together” and “connect” these socially aware companies to make a “networking” responsible, and to be providing customers and each other. “From Novaterra we spent years trying to solve the mismatch between business and social world. And fight topics, as the company is only a machine to make money, and social organizations dedicated to practicing “do-goodism” inefficiently “said Francisco Cobacho during his presentation “. Novaterra spent years building bridges among the two worlds, because experience has shown us otherwise: companies that would like to do more but do not know how. Today, in response to this concern with the presentation of this brochure, finding ways of collaboration in a win-win proposition, because we are convinced that the best lever to combat social exclusion is employment “stressed Cobacho.
Francesc de Paula Pons, the company’s vice-president, has been the one in charge of presenting the prospect, which includes the main ways that today thirty companies collaborate with the entity. Creating employment opportunities for people at risk of social exclusion; through responsible purchasing of the companies promoted by the foundation, Novaterra Catering, Port-mail and Sompresentes Responsible Gifts; with pro-bono services of professionals for free; donations in cash or in kind, labor practices, participating in campaigns, or encouraging employee participation through corporate volunteering, “teaming” or solidarity penny. “We want the Valencian business world fall in love with this foundation, which is very close to the Valencian companies and which responds to their social responsibility,” stressed Pons. “Nobody benefits from social exclusion, and believe in the concept of best teach to fish than to give a fish”. “We have so many ways to collaborate as there are companies, and we offer to work with you to find the best fit to the needs of each company formula.”